The South African Football Association (SAFA) has partnered with a range of corporate sponsors and strategic partners over the years to support football development from grassroots to the national level. These sponsorships have been crucial in funding competitions, equipment, national teams, and developmental programs.
| Sponsor | Category | Partnership Notes |
|---|---|---|
| Sasol | Fuel & Energy / Title Sponsor | Long-time sponsor of Banyana Banyana and U-23 Men’s Team (Amaglug-glug) since 2009 and 1994 respectively. |
| Nike | Official Kit Sponsor | Supplies kits to all national teams, including Bafana Bafana and Banyana Banyana. |
| Hollywoodbets | Sports Betting / Title Sponsor | Title sponsor of the Hollywoodbets Super League (top-tier women’s league) since 2019. |
| South African Airways (SAA) | Official Airline Partner | Historically supported Bafana Bafana during travel for international fixtures. |
| Castle Lager (SAB) | Beverage Sponsor | Long-standing supporter of football, including the Castle Lager SuperStars project and amateur football. |
| MTN | Telecommunications | Former main sponsor of Bafana Bafana and supporter of the national league system. |
| SABC | Broadcast Partner | Covers national team matches, tournaments, and local league fixtures. |
| SAFA/SAB U-21 Championship | Amateur Football Development | In partnership with the South African Breweries to support talent development at U-21 level. |
| Sponsor | Category | Contribution |
|---|---|---|
| ABSA | Financial Services | Title sponsor of the Premier Soccer League (PSL) from 2007 to 2020. |
| Telkom | Telecommunications | Sponsored the Knockout Cup and supported youth football development. |
| Standard Bank | Banking & Finance | One of the early partners supporting South African football post-1994. |
| Vodacom | Telecommunications | Sponsored various PSL teams and Bafana Bafana campaigns in early 2000s. |
| Engen | Petroleum & Youth Football | Ran youth football tournaments (e.g. Engen Knockout Challenge). |
| Le Coq Sportif | Sports Apparel | Former kit supplier before Nike took over. |
| Old Mutual | Financial Education & Development | Partnered on coaching and youth development programs. |
| Coca-Cola | Beverage / Youth Development | Backed school and youth tournaments, including Coke Cup competitions. |
| Bidvest | Logistics & Operations | Supported national teams’ logistics and development efforts. |
Partnering with SAFA provides sponsors:
Brand visibility through national and international exposure
Association with high-profile national teams and tournaments
Community impact through youth development and social upliftment
Access to loyal football audiences across the country
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